Episode 21: An Insightful Discussion on Digital Signage, Getting “Phygital”, Education and the Integrator



Join the Crew: Host Corey Moss, Deron Pinchback, Joey D’Angelo, Alesia Hendley and Taylor Meyer as they welcome their guests:

Mike White – Director of Business Development, Digital Signage at Unified AV
Laura Davis-Taylor – EVP, Customer Experience at MaxMedia

The Digital Signage Expo (DSE 2017) takes place at the Las Vegas Convention Center March 28th through the 31st (Exhibit Hall the 29th and 30th), and is the basis for discussion on this show, as it was for episode 18 as well.

After the Crew begins the show talking about some of the great Twitter followers (one in particular intrigues them), Laura begins talking about her session “Let’s Get Phygital” (which she is doing with Ed King, Vice President of Strategy at the company) to be presented Wednesday, March 29 at 2 p.m., discussing how the lines between digital and physical retail continue to blur, what customers expect from their store experience and where the next big opportunities are to break down the brick-and- mortar barriers.

Mike pinpoints discussion here toward the integrator and selling digital signage in an age where it’s been too much about the box, when it should be more about the overall value proposition which he’ll be talking about at the Expo. He also talks about ROO – return on objective – an interesting discussion in terms of doing it right, or not doing it at all. The Crew add in very well to both topics.

And much more. So sit back, plug in and get ready to live…

The AV Life.


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