Monthly Archives: March 2018

Episode 72: The Epic Creative Digital Signage Hustle – Solutions, Brands and Mascots at DSE 2018



Join the Crew host Corey Moss, Katye McGregor Bennett and Michelle Loret as they welcome their guests:

Stephanie Gutnik – Vice President, Business Development at Broadsign
Brian McClimans – VP Sales, North America and APAC at Peerless-AV
Grant Wylie – Sr. Product Manager, LED Signage Solutions at NEC Display Solutions
Steven Picanza – CMO at OpenEye Global
David Anderson – President at Mimo Monitors
Kristin Roubie – Channel Sales Manager, Interactive Solutions at Elo

The Digital Signage Expo is next week and the anticipation flows through this show as the guests bring their “A game” to talk about their company, solutions and what the DSE is all about. Stephanie Gutnik, newly elected to the Digital Signage Federation Board of Directors also gives an overview of being on the Board (Brian McClimans is the DSF Treasurer). A few special shout-outs on this show, and a mention of the Women of DS as well.

Steve Picanza, who is ‘The Creative Hustler,’ talks all about OpenEye Global’s mascot Pyxel (check out the hat), and he became the influence for the next segment as each of the other guests got a chance to develop their own brand message – or should we say “hustle it.”

Note: A big thanks to Brian McClimans for contributing “the word” of the show – which also gave us the defining hashtag #EpicDSE.

Sit back, plug in and listen to these digital signage industry experts talk about DSE, the solutions and more as we live…

The AV Life.


Episode 71: The Digital Signage Federation: History, Insights, Education and the Forward Movement of the Digital Signage Industry



Join host Corey Moss, Alan Brawn and Michelle Loret as they welcome their guests:

– Brian Gorg: Executive Director at Digital Signage Federation, CEO – Collie Gorg Group Association Management
– Spencer Graham: Vice Chairman at Digital Signage Federation, Business Development Manager at Real Digital Media  
– Wayne Rasor: 2018 At-Large Director at Digital Signage Federation, Director of Digital & Exterior Technology at FASTSIGNS International, Inc. 

On this episode of The AV Life, the Crew talks with their three Board of Directors guests – Brian Gorg who is the Digital Signage Federation’s Executive Director, Spencer Graham who is the Vice Chairman of the DSF and Wayne Rasor, a newer member of the Board.     

Alan Brawn starts it off talking about the DSF and the digital signage industry, where he also points to what the DSF has meant to the industry. Alan brings a digital signage industry historical perspective to this where he equates it to something that needed a real focus to form and function, this in terms of the formation and growth of the organization. Alan was Chairman of the DSF (Rich Ventura, Vice President of Strategy at NEC Display Solutions is is the current Chairman) and he talks about the Federation and the great focus to industry education. 

Spence then talks about being the Vice Chairman of the DSF and his perspective of the digital signage industry over the years. He points out the difference between federation vs. association, along with how this applies to the industry and the Board’s ongoing development. He talks about meeting Alan and his career which began in higher education, where he also talks about the importance of education in the digital signage industry, along with his involvement with the education committee of the DSF.  

Brian talks about the DSF and what it encompasses as a professional society. He gives his perspective on the industry, and discusses honing in on three things: professional development, certifications and standards. He also talks about the international view of thought leaders in the DSF. Alan then expands on this conversation as he discusses the diversity of the digital signage industry. 

Wayne talks about what it has meant to him to be on the DSF Board along with seeing the industry from a very different perspective. He also focuses discussion on educating, and how the DSF is supporting industry education. 

Michelle, being a Pro AV professional, talks about pro AV and asks the guests how more companies can be better informed and educated on how they can bring digital signage, content creation and more to the customers. Wayne, Spence and Alan provide input here.

Discussion of the Digital Signage Expo follows, with more excellent information and insights provided by Alan and the guests (and some of that beverage discussion that Alan and the Crew are known for). Michelle adds in here too.

Sit back, plug in and enjoy the show!


Episode 70: Time to Power Up Women Across the AV Industry and Continue to Grow the AVIXA Women’s Council Groups



Join the Crew host Corey Moss, Katye McGregor Bennett, Michelle Loret and Lauren Larson as they welcome their guests (with the regional groups they head up):

Brandy Alvarado – rp Visual Solutions (Southern California), Cory Schaeffer – QSC (Southern California), Christy Ricketts – Contemporary Research (Dallas with Lauren), Gina Sansivero – FSR, Inc. (New York City), Erica Carroll – Atlona (Atlanta), Debbie Williamson – Tempest Technologies (Seattle), Penny Sitler – Draper, Inc. (Chair of the AVIXA Women’s Council – who joined in progress).

After each of the guests introduce themselves (and the women who are Crew members do too), Brandy starts the show by talking about AVIXA Women and the groups across the country. Cory talks about how she would like to continue to see more groups form across the country, and see more women in tech positions in the industry. Erica talks about being a qualified woman in tech in the industry, and having to prove herself at times (an old story already).

Lauren talks about a recent event that took place in Dallas where Christy was the speaker for the evening. Christy talks about the AV community there as well as the group’s foundation, along with two of the women in the group – one who just passed her CTS and another who has a CTS-D. She also talked about one of the men who attended (and supports their efforts), and the others talk about this too.

Katye discusses how women should present themselves professionally, on LinkedIn especially, Cory and Christy also talk about updating professional profiles. Christy also talks about the Career Empowerment Alliances. Gina talks about helping to start up the Boston group, along with what’s taking place in the New York area (and an event that is planned). Penny talks about all of the women who are involved and how proud she is of their efforts, as well as her role as the Chair of the Council. Debbie talks about the group in Seattle and an event that took place with women in different industry roles attending.

Cory gives a call to action about the AVIXA 2018 Women in AV Award. Erica also gives the group a great statement, Christy and Brandy discuss it too – and Penny talks about the importance of getting credentials. Michelle, Lauren and Katye end the show with “the real deal.” 

Sit back, plug in, and enjoy this episode of The AV Life.