Monthly Archives: April 2018

Episode 76: AVIXA Women and the Success of the DMV Group March Madness Event, Women and Men in Sales/Working in Manufacturing vs. Integration, and InfoComm 18



Join Corey (Moss) and Cory (Schaeffer) as they co-host this one along with returning (for one night only) Crew member Taylor Meyer as they welcome their guests:

Megan Riddle – Regional Sales Manager, Mid-Atlantic at Planar
Brad Orme – Regional Sales Manager, Mid-Atlantic at Planar
Alexis LaBrois – Systems Consultant at Avitecture, inc.
Scott Durham – Enterprise System Consultant at Yorktel

The first Corey/Cory co-hosted ‘The AV Life’ show focuses on an AVIXA Women’s Council event in DC Metro put together by the DMV Group – Megan Riddle and Alexis La Broi are leaders of the group (and put this event together), and other great AV women in the area are a part of it. Corey was at the event and detailed it on Convergent AV – here is a picture of some of the women in attendance (including Heidi Voorhees and Amanda Eberle Boyer with AVIXA). 

Brad Orme was there of course as he works for Planar (and also helped Megan with the planning) and Scott Durham was one of the men in attendance. All of the guests begin talking about what they do which leads to an interesting conversation about working in integration vs manufacturing (for Megan, Brad and Alexis who have been on both sides), and Brad also talks about the advantage of having the Planar showroom in VA – where the event took place – for integrators and end users. Scott also talks about keys being the demo for the customer, as well as the integrator’s relationship with the vendor. Cory adds to this in terms of some end user specified project timelines and expectations impacting both integrator and manufacturer.  And of course, Taylor Meyer talks robotics and how this can be of help for the manufacturers. 

Next came discussion of the March Madness event, and Megan and Alexis talk about putting the event together – coordination, inviting the guests, and why it took place at March Madness time. Cory talks about the mission of the Council meetings and events, the connections that are made at them, and even business getting done. Cory also talks about the AVIXA Women’s Breakfast at InfoComm. Megan also discusses women in sales and engineering and their impact on the industry through the AVIXA Women’s Council. Alexis also talks about a young woman who attended the event who is looking for a career in AV (her name is Bella, she is front row, far right in the picture). Scott also talks about the AVIXA Women’s Council and events. Alexis also talks about the next event coming up with Integrate Baltimore. 

Finally, all talk about InfoComm and what they are expecting at the show (and something about a shoe game at AVIXA). 

Sit back, plug in and enjoy our third AVIXA Women’s episode with some of the great women and men in the industry as we live…

The AV Life. 


Episode 75: When the Creative and the Content are the Experience



Join the Crew host Corey Moss, Katye McGregor Bennett, Michelle Loret – and guest Crew member Steven Picanza as they welcome their guests:

Ed King – Co-Founder at HighStreet Collective
Vern Freedlander – President at Grace Street Media
Jennifer Hetzel – Business Development Director at Creative Realities, Inc.
Brandy Alvarado – Marketing and Business Development Manager at rp Visual Solutions

OpenEye Global’s Steve Picanza joins the Crew for this one for a conversation that he’s also the perfect fit for. You will hear why.

Corey begins talking with Jennifer as she helped bring the theme, as well as the guests to this show – she talks about Creative Realities and what they do in terms of the technology, creative and the experience. Ed talks about HighStreet being consultants and practitioners focused on the retail space, designing around the shopper’s experience. Vern talks about Grace Street Media in terms of the “marriage” of content and technology, along with strategic thinking and storytelling. Brandy talks about rp Visual Solutions and the #MoreThanAMount statement.

Next, all talk about creative and content, and Jennifer begins by talking about her and Vern being a part of the DSF Education Committee, educational programs and how they discuss content. Ed talks about the Digital Experience (DX) Forum at DSE, focused discussion from the forum about the CMO being the new client and talking to the CMO in their language. Steve, with his marketing and brand experience picks up on the discussion talking about a proactive approach and how it relates to digital signage perspective and design. He also talks about omnichannel. Vern talks about how the CMO has taken over and how many will need to market to them – with brand, technology, and content. Brandy talks about being directly in touch with the CMO to discuss architectural solutions, also discussing optimization, unique solutions and “painting the bigger picture.” 

Corey then talks with Jennifer about Creative Realities being a digital signage solutions integrator, and ways that they differ in terms of their business. The others pick up here too, further defining experience as well. Katye and Steve also talk about metrics. Vern also discusses implementation strategy.

After the break (yes, what did everyone bring to the show…), all get on with direct focus to the title theme – an excellent, must hear discussion brought by all.

Finally, all talk about the Digital Signage Federation (DSF) some being members and/or educators.

We hope you’ve enjoyed our two months of digital signage and DSE 2018 coverage – sit back, plug in (enjoy some good laughs too) and join the Crew as we live…

The AV Life.


Episode 74: Time, Technology and Data – Factoring the Future of AV (Part 2)



Make sure you listen to Part One!

This episode is sponsored by Holonyne

Join the Crew Corey Moss, Katye McGregor Bennett, Michelle Loret, (new member) Brittney Lanni, and guest host Jon 9 – CEO at Holonyne Corporation and Executive Director of VIRTULARIUM as they welcome their guests:

Rich Ventura – Vice President of Strategy at NEC Display Solutions
Randy Pagnan  – President at rp Visual Solutions (on call-in)
Brandy Alvarado – Marketing and Business Development Manager at rp Visual Solutions
Cynthia Austwick – Account Manager at Green Hippo Media Technologies, Inc.

Jon picks up the conversation with Randy and Brandy and talks about something that rp Visual Solutions displayed at the Digital Signage Expo (DSE) which Jon created the content for, and Brandy details and highlights it. Randy talks about platform and growing up in an age of information, this to go with processing data, the control room space, video walls and current enhanced data visualization capabilities. Rich also talks about the statement of content being king, referring here to data being the new currency – driving sales, delivering ROI and more, along with looking “beyond the screen.” Randy talks further about data and visualization, and Jon also puts a new spin on the content statement. Rich further expands on the data discussion here, to go along with privacy.

Jon then refers to “the attention economy” and how technology is evolving faster than society and culture has evolved to deal with it. Brittney expands on this, also talking about data, tools, visualization, time – and customer experience. Rich talks about Kroeger grocery stores (who were nominated for an APEX award at the DSE) compared to other grocery chains in terms of how they use sensors, data, content and more to drive the experience.

Finally, Jon gives a list of six emerging technologies, and asks each person to comment if these technologies are playing a role in their work and personal life. Listen to these excellent responses, which also follow along with the show’s theme.

Sit back, plug in and we hope you enjoy this look at time, technology, data – factoring the future of AV as we live…

The AV Life.


Episode 74: Time, Technology and Data – Factoring the Future of AV (Part 1)



This episode is sponsored by Holonyne

Join the Crew Corey Moss, Katye McGregor Bennett, Michelle Loret, (new member) Brittney Lanni, and guest host Jon 9 – CEO at Holonyne Corporation and Executive Director of VIRTULARIUM as they welcome their guests:

Rich Ventura – Vice President of Strategy at NEC Display Solutions
Randy Pagnan  – President at rp Visual Solutions (on call-in)
Brandy Alvarado – Marketing and Business Development Manager at rp Visual Solutions
Cynthia Austwick – Account Manager at Green Hippo Media Technologies, Inc.

It’s the return of Jon 9 (who first appeared in VIRTULARIUM – ‘The AV Life’ Episode 39), and in a big way as he guest hosts this show which he also co-produced. After the usual show opener Jon takes the host seat, introduces the guests and begins by posing three statements to the guests (and the Crew) concerning time.

Rich talks about looking at what we’re trying to accomplish while delivering value, going “beyond the screen” and focusing on change over time. Brandy talks about marketing perspective and how time is crucial in terms of grabbing attention with the message and marketing strategy. Cynthia gives her thoughts on the subject talking about how the creative process is shifting in terms of time and expectations. Jon asks Randy about manufacturing physical things (as opposed to digital), and Randy talks about the cost actually being time, where the client many times “wants it now” and how that adds certain pressures.

Katye talks about demands on time and expectations, and how focus and communications can be affected, also relating to social media. Brittney talks about production/content creation time, to go along with human processing time concerning communications – and Jon also asks Brittney about her work being affected by social media technologies. Corey talks about being in two worlds of AV – the sales world (in the past) as well as the media world, time and some of the challenges that have gone with them. Then Michelle gives her take on time in relation to expectation and “perfection.”

Jon then brings up the topic of technology platform and the approach, along with the rate of technological change, how it relates to time. Rich talks about big data analytics, retail, DOOH, as well top technologies that retailers will be utilizing. He discusses time and optimization – and also talks about what to look forward to in terms of technology, personalization and engagement by 2020 (no matter the market). Jon asks Cynthia to talk about Green Hippo’s new generation of Hippotizer media server technology and how it relates to being more of a platform in a box. Cynthia also talks about interpreting data. Jon then asks Cynthia to talk about working with 3D models and virtual mapping on to them, she also talks about real-time content manipulation.

Sit back, plug in and enjoy Part One.


Episode 73: The Digital Signage Expo Post Show – A Unanimous Game Changer



Join the Crew host Corey Moss, Alan Brawn, Jonathan Brawn and Michelle Loret as they welcome their guests:

Ann Holland – Vice President, Marketing at Brightsign
Tom Mann – EVP, VP of Sales & Operations at 22 Miles
Ken Hosac – VP of IoT Strategy & Business Development at Cradlepoint
Remi Del Mar – Sr. Product Manager – Visual Display Solutions at Epson America

It’s a new season on ‘The AV Life’ (wait till you hear what season it is)! The Digital Signage Expo was an incredible show, and Corey, Alan and Jonathan are back to talk about it with their guests who exhibited there. The show begins with Jonathan talking about DSE, as well as a special moment for Alan who received a very special inaugural award (named after him).

The conversation begins with Remi as she talks about what Epson America did at the show, and how they brought game changing to the table with projection and creating engaging experiences. Alan picks up on the projection conversation here too. Remi also mentions working with Brightsign.

Ann is next also talking about creating experiences in digital signage, and Brightsign as a leader in digital signage media players and CMS. Jonathan and Alan add to the discussion here as well. Tom Mann talks about 22 Miles software wayfinding solution as well as their AR technology. Alan also talks about 22 Miles wayfinding and Michelle refers to a LinkedIn article that Tom wrote (she also reveals something about Corey’s “experience” at DSE). Ken talks about Cradlepoint and what’s considered different from the standard digital signage technology discussion – talking about their products, digital signage, the network and security. Yes, a game changing discussion to go with the rest.

Finally, Michelle and the Crew talk with Ann about the Women of Digital Signage and their very first (sold out) breakfast at the DSE, a conversation you don’t want to miss. And there’s one final question where you’ll hear some great answers from the guests.

Sit back, plug in and get ready for an excellent post-DSE 2018 conversation as we live…

The AV Life.