Episode 74: Time, Technology and Data – Factoring the Future of AV (Part 1)

This episode is sponsored by Holonyne

Join the Crew Corey Moss, Katye McGregor Bennett, Michelle Loret, (new member) Brittney Lanni, and guest host Jon 9 – CEO at Holonyne Corporation and Executive Director of VIRTULARIUM as they welcome their guests:

Rich Ventura – Vice President of Strategy at NEC Display Solutions
Randy Pagnan  – President at rp Visual Solutions (on call-in)
Brandy Alvarado – Marketing and Business Development Manager at rp Visual Solutions
Cynthia Austwick – Account Manager at Green Hippo Media Technologies, Inc.

It’s the return of Jon 9 (who first appeared in VIRTULARIUM – ‘The AV Life’ Episode 39), and in a big way as he guest hosts this show which he also co-produced. After the usual show opener Jon takes the host seat, introduces the guests and begins by posing three statements to the guests (and the Crew) concerning time.

Rich talks about looking at what we’re trying to accomplish while delivering value, going “beyond the screen” and focusing on change over time. Brandy talks about marketing perspective and how time is crucial in terms of grabbing attention with the message and marketing strategy. Cynthia gives her thoughts on the subject talking about how the creative process is shifting in terms of time and expectations. Jon asks Randy about manufacturing physical things (as opposed to digital), and Randy talks about the cost actually being time, where the client many times “wants it now” and how that adds certain pressures.

Katye talks about demands on time and expectations, and how focus and communications can be affected, also relating to social media. Brittney talks about production/content creation time, to go along with human processing time concerning communications – and Jon also asks Brittney about her work being affected by social media technologies. Corey talks about being in two worlds of AV – the sales world (in the past) as well as the media world, time and some of the challenges that have gone with them. Then Michelle gives her take on time in relation to expectation and “perfection.”

Jon then brings up the topic of technology platform and the approach, along with the rate of technological change, how it relates to time. Rich talks about big data analytics, retail, DOOH, as well top technologies that retailers will be utilizing. He discusses time and optimization – and also talks about what to look forward to in terms of technology, personalization and engagement by 2020 (no matter the market). Jon asks Cynthia to talk about Green Hippo’s new generation of Hippotizer media server technology and how it relates to being more of a platform in a box. Cynthia also talks about interpreting data. Jon then asks Cynthia to talk about working with 3D models and virtual mapping on to them, she also talks about real-time content manipulation.

Sit back, plug in and enjoy Part One.

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