All posts by mike

Episode 31: AV People, Social Media and Marketing – Perfect Together

Join the Crew: Host Megan Powers, Katye McGregor Bennett, Alesia Hendley, and Corey Moss as they welcome their guests:

Marina Gregory – Marketing Director at Advanced AV
Angela Johnson – Human Resources Manager at Advanced AV
Megan Dutta – Marketing Communications Manager at Peerless-AV

On an episode hosted by The AV Life’s resident marketer Megan Powers, two of AV integrator Advanced AV’s key employees, along with a well-known AV manufacturer marketing pro join the Crew to discuss about the hot topics of social media and marketing in the industry.

Megan and the Crew begin talking with Marina and Angela about strategies they utilize at the company on the various platforms, including for recruiting. Marina focuses very good discussion on Facebook and some of the trials on that platform. Megan Dutta then discusses marketing and social media strategy at Peerless-AV, and talking to the team about “not just posting stuff” and being selective in terms of what they post. Megan Dutta discusses intranet vs. social media usage – a question brought up by Katye, also targeting discussion to Facebook engagement. Marina picks up on the on the intranet vs. Facebook discussion as well.

Megan then asks Marina about the roles in the company in terms of marketing strategy, and tying programs into business and lead generation. A very interesting discussion on lead gen and the sales people in the company.

Megan leads off another discussion talking with the guests and Crew about feedback on social channels, which can be customer or otherwise, as many know how such feedback can affect a company in different ways. Megan asks Megan Dutta and Marina about the kinds of listening tools they’re using. Marina also talks about following certain keywords and tags. Corey closes the show talking about social media and InfoComm 2017 with the guests and Crew.

Sit back, listen in and get on your favorite social platform as we live…

The AV Life.

(This episode is sponsored by Advanced AV)

Episode 30: Stories From “The Road to InfoComm”

Join the Crew: Host Corey Moss, Justin Watts, Megan Powers and Taylor Meyer as they welcome their guests:

Cory Schaeffer – Director, Systems Solutions at QSC
Chuck Espinoza – Staff Instructor at InfoComm International
Paul Zielie – Manager, Enterprise Solutions at HARMAN International

It is “The Road To InfoComm” month on The AV Life, and with that comes the return of Justin Watts! It’s been quite some time, however he’s back with the Crew and we’re real glad to have him.

As for the guests, Cory Schaffer makes her very first appearance on the The AV Life show and tells us all about the world of Cory and QSC.

Chuck quotes famous figures of the past (in fact he met with one) and he talks about what the CTS program means to him. Paul also talks CTS, and then at other times he just talks (haven’t found that Paul-off button yet). Justin, Chuck and Paul also talk about education at the show (dropping a lot of really good names here too). Justin also talks about that great Texas life.

Cory talks about the Women of InfoComm Network discussing recent events in her area as well as others that have taken place and are planned (a mention of New York), along with how women can start chapters and host WIN events in their areas. Cory also talks about women in the industry and technology which Corey discusses with her as well.

Justin talks about “The AV Life” and what it means to be in commercial integration working for AVI Systems. After this, Cory and Paul go “On the Road to InfoComm” to tell us about what to look forward to at the show, and Corey tells Paul that he’ll find mangos there too…

Meat Mangos! And Karaoke!

We finally wrap up the show (or at least we try) – so sit back, plug in, have a meat mango and unwind with the beverage of your choice as we live…

The AV Life.

Episode 29: When AV Marketing Pros Speak, We Listen (Part 2)

Join the Crew Host Corey Moss, Alesia Hendley, Dayna Baumann, Pippa Edelin and (guest Crew) John Greene as they welcome their guests:

Brady Bruce – Chief Marketing Officer at InFocus

Amanda Roe – Global Public Relations & Research Manager at Biamp

Janelle Raney – Product Marketing Executive at Zoom

Megan Dutta – Marketing Communications Manager at Peerless-AV

In Part 2 all talk about InfoComm 2017, the guests talk about what to expect when coming to the booths, and even some of what you might not have expected.

And of course, to go with the products and solutions, there are those refreshments too.

So sit back, plug in and listen to some true marketing pros give us the InfoComm lowdown as we live…

The AV Life.

Episode 29: When AV Marketing Pros Speak, We Listen (Part 1)

Join the Crew Host Corey Moss, Alesia Hendley, Dayna Baumann, Pippa Edelin and (guest Crew) John Greene as they welcome their guests:

Brady Bruce – Chief Marketing Officer at InFocus
Amanda Roe – Global Public Relations & Research Manager at Biamp
Janelle Raney – Product Marketing Executive at Zoom
Megan Dutta – Marketing Communications Manager at Peerless-AV

Along with everyone’s favorite marketing/social media fun guy Poppy John Greene and Dayna Baumann who joined the Crew for her first show, Pippa, who is with InFocus, joined with Brady just to check things out and ended up becoming an accidental Crew member. Now that never happens… (she had a great time!).

Corey begins the show announcing all of the InfoComm 2017 Award winners, and in fact one of them just happened to be on the show. Megan did arrive a bit late so she didn’t get to hear the beginning tribute, although she did receive congratulations from all when she did join.

The Crew talks with each of the guests about their overall marketing strategies for the company. Brady talks about the strategies at InFocus with their robust collaboration solutions environment, as well as a special favor he’ll be taking care of for the Grew and guests on the show. Tune in to hear about that. Amanda tells us about how things operate in terms of marketing at Biamp, who celebrated it’s 40th anniversary last year. Janelle talks about Zoom, who is relatively new to the AV world, and how they have truly progressed in Unified Communications & Collaboration as well as the AV industry space (they are a platinum sponsor of the UC&C Pavilion at InfoComm). Megan discusses how Peerless-AV, while they are a well-known mounting products company, also takes a strong overall solutions approach in terms of marketing.

An excellent part 1 discussion finishes with the Tier PM Hot Jobs, and then in part 2 we talk about InfoComm.

Episode 28: Attention – This Podcast Has Been Taken Over By Robots

Join the Crew Host Taylor Meyer, Corey Moss and Katye McGregor Bennett as they welcome their guests:

Adam Tank – founder and CEO at Industrial Optic
Jim Heise – Senior Lecturer, Mechanical Engineering at Iowa State University and advisor of the Cyclone Space Mining team

So — robots…

Our Iowa State University Mechanical Engineering student Crew member Taylor Meyer hosts her first episode of The AV Life and invites two very special guests on the show:

Adam Tank has an undergraduate degree in Microbiology & Molecular Genetics. After his first year in the MBA program at Kansas University, he was selected to be a Summer Associate in GE’s Experienced Commercial Leadership Program (ECLP) where he helped launch an eCommerce site for GE Water. He is currently working on his startup, Industrial Optic, focused on building robots small enough to fit into water pipe entry points – his idea for this was selected by GE in a special competition.

Jim Heise was voted best advisor at Iowa State in 2016. He has twenty-five years experience as Engineering Manager and Design Engineer with John Deere; General Motors; Hydrotile Machinery Company; Omega Cabinets; Square D Company; Maytag; Whirlpool; Blackhawk Engineering and H&H Machine Tool Company.

Taylor leads the discussion with the guests, talking about robotics and more. She begins with Adam asking about his efforts in creating these special robots (which made him a winner in the GE competition), along with building his startup company. He talks about STEM, and there’s even some AV talk here. Taylor talks with Jim, who has been an exceptional influence for her as a lecturer at Iowa State University, about his being the advisor of the Cyclone Space Mining program and robot design for usage in space. Taylor is Outreach Coordinator for the program.

So sit back, plug in, listen to a special episode on robotics, space and more as we live…

The AV Life.

Episode 27: AV for Friends, Family and Lawyers

Join the Crew: Host Corey Moss, Joey D’Angelo and special guest Crew member (Corey’s daughter) Linda Moss as they welcome their guests:

Gina Sansivero – Director Business Development, Education at FSR, Inc.
Jeremy Caldera – CEO at IAS Technology
Linda Moss – Lawyer (and Corey’s daughter)

The AV Life takes a break from the trade show circuit to hang out with good friends and family and just talk AV – and beers of course (it is still tech and beer month)! It’s been confirmed that after a months of trade show discussion (ISE and the Digital Signage Expo) that trade shows, tech, humor and beers go together perfectly.

On this episode, after Corey mentions some of those great Twitter followers (including a mysterious one), he begins by talking with Gina about a recent Convergent AV ‘EdTech Focus’ podcast that she co-hosted, discussing the guest on that show who works for Rutgers University in New Jersey. This leads to discussion with Linda as she is a Rutgers alum (who just became a lawyer, with a degree from UC Boulder), and Gina asks her about technology at the school when she was there. Linda also talks about having fun with a certain education-based technology product that her dad would bring home when he was in AV industry commercial sales.

The conversation then turns to the classification of nerds, geeks, etc. where Linda talks about which she fits in. Gina talks about a recent conversation she had with her son and his friend where she mentioned a word and got a puzzled look from both of them. Talk about feeling old in the moment… Jeremy enters after some family time with the kids to continue AV, education and “other” discussions. Next is beer time – and what did Gina bring to the table?

For all of our AV and lawyer fans – sit back, plug in and join us as we all live…

The AV Life.

Episode 26: Speakers, EventProfs, Podcasters… Beer and Sax!

Join the Crew: Host Megan Powers, Alesia Hendley and Corey Moss as they welcome:

Thom Singer – Motivational Speaker, Emcee, and Podcaster
Brian Fanzo – Change Evangelist, Keynote Speaker, CEO of iSocialFanz, and Podcaster
Phil Mershon – Event Director for Social Media Examiner, and Podcaster

Q. What happens when you have professionals who are both speakers and podcasters on a podcast show?

A. You get tons of great content, to be sure!

This month’s live event show is again hosted by Megan Powers, and she’s joined by her regular live events crew member Alesia Hendley. Speaking is a hot topic currently, and Megan talks with three outstanding speakers and event planners about: how they got their starts, some things they regularly encounter with the AV setup, things speakers want planners to know, and more (hint: it’s still Beer Month!).

Thom Singer was working in marketing for a law firm when he began teaching attorneys how to network – his very cool “start story” blossoms from there and he shares it with us on this show. He calls himself “The Conference Catalyst,” and encourages meeting and event planners to think outside the celebrity realm for keynotes.

Brian Fanzo prides himself in being a young, quick-talking, multi-faceted entrepreneur and speaker. He is a swiss army knife who is able to talk on a wide variety of topics… and he wants you to know that a square peg is perfectly fine to fit into that round hole.

Phil Mershon is a modern-day renaissance man to be sure – he is the Director of Events for Social Media Examiner (SME), a hub of the latest and greatest happening in the social media marketing industry. SME also puts on the pre-eminent conference for social media marketers – Social Media Marketing World (#SMMW17), and Phil is partially responsible for helping to hand-select their speakers. He is also a speaker himself, a podcaster – and a musician.

On this episode the guests share some interesting insight about being speakers, and have some great advice for speakers and planners alike. All three are seasoned and great communicators, which resulted in the perfect combo! What would their superpower be? And what tools or apps do they recommend using these days? And of course the beers, along with Megan, Alesia and Corey!

So what else can we say? Sit back, plug in and enjoy the show while we live…

The AV Life.

Episode 25: Podcast Proof That Digital Signage Goes with AV, Trade Shows and Beer

Join the Crew Host Alesia Hendley, Corey Moss and Deron Pinchback as they welcome:

Richard Ventura – Vice President of Business Development and Solutions at NEC Display Solutions of America, Inc.
Bryan Meszaros – CEO and Founder at OpenEye Global
Steven Picanza – Director of Marketing at OpenEye Global
Colin Bovet – Head of Marketing at Enplug
… and special guest Scott Shepherd from Alaskan Brewing Co., representing the beer (and tech) this week on The AV Life.

Corey begins the show talking with Scott about Alaskan Brewing Co. (in Juneau, Alaska), the beers, as well as their working relationship with Enplug. In fact Colin, who’s drinking an Alaskan, won a special award for appearing on this show – his third Convergent AV podcast. Listen in to find out what he won.

Corey then hands the show off to Alesia – she begins with Bryan and Steven as they talk about the Digital Signage Expo and how it has progressed every year, along with speaking at the show. Then Rich talks about his participation as well as speaking at the show, along with the education that takes place there. Rich also talks about the planning and work that goes into putting it all together.

Alesia then turns it right to some early beer talk, all guests talking about their favorites. Corey touches on something that Rich said about first time attendees, and Rich talks about this as well as the integrators attending the show (which Bryan and Steven also added discussion to). Bryan talks about digital signage and what it still means to the industry, and Rich picks up with a certain term that he finds meaningful to the overall discussion. Deron also talks about what integration and digital signage represents for him, which Rich gets involved in too – Rich even brings Scott back into the discussion to talk about Enplug, communications and what its meant for Alaskan’s business. Some great digital signage discussion here with Rich and the rest.

So sit back, plug in and join us as we live…

The AV Life

Episode 24: Welcome to the Tragicomedy of AV Life (and Beer)

Join the Crew: Host Katye McGregor Bennett, Corey Moss, Megan Powers and guest (actually newly minted) Crew member Jeremy Elsesser as they welcome their guests:

Alan Brawn – Principal of Brawn Consulting
Jonathan Brawn – Principal of Brawn Consulting
John Sciacca – Partner, Custom Theater & Audio, Contributing Technical Editor for Sound and Communications, and Technical Reviewer/Blogger for Residential Systems
Mike Maniscalco – (on a call-in) Co-founder, Ihiji (Eyeheejee)

After the shoutout to some of those great The AV Life Twitter followers, Corey turns this one over to Kayte who begins talking with the Brawns, both craft beer aficionados, about The Digital Signage Expo and what impressed them at the show. Jeremy adds in with discussion of video walls, as well as tech in certain markets. John tells everyone about what’s catching his eye on the residential technology side these days, and Mike talks about an event he had just attended and some of what he’s doing tech-wise, along with a little (very cool) SXSW tech.

This to go along with the Brawns’ world of beers in San Diego – a world that all of the Crew wants to live in. In fact, one of them will get to live in it for a day – tune in to find out who. John talks about how he brews his own beer, and other beer talk. Mike, who calls in from the road wishes he had a beer, and he talks about his beer strategy. Katye, in Montana, talks about her best craft beer pairing for a stroopwafel. Corey, in Virginia, talks about a Chicago beer he’s trying out in honor of his friends there and the Cubs W – but will he go back to his old standard? Jeremy, in Arizona, talks about a special beer that he goes the distance to get.

As all on this show agreed, there’s only one most important thing that goes with AV anytime, anyplace – which makes the industry AV connoisseurs.

So sit back, plug in and listen up while we influence you (with beers) to live…

The AV Life.

Episode 23: We Now Present to You the Technology ‘Power Hour’

Join the Crew: Host Corey Moss, Deron Pinchback, Alesia Hendley and guest Crew member John Greene as they welcome:

Chris Fitzsimmons – Product Manager at Biamp
Curtis Rose – Marketing Manager at Premier Mounts (on a call-in)
Christina Engh – COO at UASolutions Group

Here we go, you name the technology and it’s probably packed in here. We begin with digital signage and the Digital Signage Expo (DSE) in Las Vegas where Alesia called in from to give the Crew the Wednesday day one report. Along with numerous conferences and booth visits she met with a lot of great people too.

Alesia spent time at the Premier Mounts booth during their ‘Power Hour’ and saw some great people there too. Curtis called in from DSE and told the Crew about what Premier Mounts showcased at DSE 2017 as well as things that he noticed going on around him – and of course that Power Hour.

Christina jumped into the digital signage conversation with Curtis and the Crew too, there was even some drones and digital signage talk, for those who watched the Super Bowl and Lady Gaga’s halftime performance. The Crew talked to Chris about trends in video and more, and there’s unified communications and collaboration as well. There was also discussion of Enterprise Connect (EC) where Biamp had exhibited this week, and Crew member Chris Turner was there.

As for the Power Hour, we decided we liked it so much we wanted to borrow it for the next episode and Curtis gave us the OK – but we chose to use it for one instead. In fact, we may use it on all of the shows now. We said thank you to him, and that we’d return it in time for DSE 2018 (or InfoComm 2017? Hmm).

Christina then talks drones and video, along with FPV – which Deron and Chris would love to get into – more very good conversation.

A great hour conversation (ok it’s actually just a bit over an hour, but you get the drift).

So sit back, plug in and feel the tech as you live…

The AV Life.