Tag Archives: Brandy Alvarado

Episode 117: A New Year – Perspective, Prediction and Intervention



This episode is sponsored by TierPM.

Join the Crew host Corey MossKym Frank, Tim Van Woeart and Maura Quinn as they welcome their guests:

Cory Schaeffer – Director, Strategic Industry Relations at QSC

Alex Capecelatro – CEO at Josh.ai

John Greene – Vice President of Sales and Marketing at New Era Technology

Brandy Alvarado – Marketing and Business Development Manager at rp Visual Solutions

Joe Way – Director of Multimedia Services at California Baptist University

Welcome to the New Year 2019, and the first order of business is introducing the guests and the new Crew members – Kym, Tim and Maura.

After this – a very important discussion about ‘Bird Box’ and the Bird Box Challenge.

Which leads to #AVBirdBox, and possibly even the #AVBirdBoxChallenge.

No kidding.

Next, all talk about perspectives and predictions for 2019. Cory begins with business and some resolution discussion, and Maura relates to the importance of mindfulness in terms of preparation and achieving. Corey talks about how this discussion was actually influenced by Alex and an e-mail he had sent detailing his perspectives, you’ll hear them here – along with some very good ones from the guests and Crew.

All get to meet Joe Way who is brand new as a guest to the show, he talks about a number of things including his industry podcast Higher Ed AV, as well as his best-seller book Producing Worship.

And then there’s the predicted death of something that the AV industry can’t stop talking about. Listen in for this.

Kym talks about some predictions for 2019, influenced by her tech and data knowledge – being the resident The AV Life data expert (and #DataGeek).

There was a little nostalgia next, as Corey read a TierPM Hot Job. Make sure to listen in especially if you live in NY or NJ.

Finally, it’s time for something that’s been a long time coming – an intervention to deal with Corey’s long-time podcast co-host addiction. Did it work, or did Corey try to draft another Crew member on this show? Maybe Joe is thinking about bringing on a few co-hosts now?

Some excellent conversation (and perspectives here as well) along with the intervention – and as for the answers to the questions, you’ll just have to listen and find out.

Sit back, plug in, welcome to 2019 and join us as we live…

The AV Life.

(The Firing Range will be back next week).


Episode 114: Welcome to the Holidays – Tech, Bourbon and Bacon (Part 2)



Join the Crew host Corey Moss, George (Santa) Fournier, Brandy Alvarado and Kym Frank as they welcome their guests:

– Rich Ventura – Vice President of Strategic Management at NEC Display Solutions (and Chairman of the Digital Signage Federation)
– Spence Graham – Business Development Manager at Real Digital Media (and Vice Chairman of the Digital Signage Federation)
– Frank Pisano – VP of Sales, Americas at BrightSign LLC
– Adrian Doughty – Director, North American Sales at Nureva
– Rob Ziv – Director of Business Development at Almo Professional A/V
– Garth Leach – Director of Marketing at ZeeVee
– Marika Aquino – Managing Partner at Tier PM

All guests (along with George and Brandy) begin with introductions, talk about their companies and what they do. You’ll also hear each person talk about their beginnings in AV and tech. Kym Frank joins a little later replacing Brandy.

Next, all talk about perspectives of 2018 – the industries, technologies, important things that have taken place and more.

Finally, all provide inspirational messages for the new year – make sure you catch this.

Join us for this show, a great conversation with industry leaders – sit back, plug in and…

Live the AV Holiday Life.

(Note: this podcast is in two parts).


Episode 114: Welcome to the Holidays – Tech, Bourbon and Bacon (Part 1)



Join the Crew host Corey Moss, George (Santa) Fournier, Brandy Alvarado and Kym Frank as they welcome their guests:

– Rich Ventura – Vice President of Strategic Management at NEC Display Solutions (and Chairman of the Digital Signage Federation)
– Spence Graham – Business Development Manager at Real Digital Media (and Vice Chairman of the Digital Signage Federation)
– Frank Pisano – VP of Sales, Americas at BrightSign LLC
– Adrian Doughty – Director, North American Sales at Nureva
– Rob Ziv – Director of Business Development at Almo Professional A/V
– Garth Leach – Director of Marketing at ZeeVee
– Marika Aquino – Managing Partner at Tier PM

All guests (along with George and Brandy) begin with introductions, talk about their companies and what they do. You’ll also hear each person talk about their beginnings in AV and tech. Kym Frank joins a little later replacing Brandy.

Next, all talk about perspectives of 2018 – the industries, technologies, important things that have taken place and more.

Finally, all provide inspirational messages for the new year – make sure you catch this.

Join us for this show, a great conversation with industry leaders – sit back, plug in and…

Live the AV Holiday Life.

(Note: this podcast is in two parts).


Episode 89: AV, and the Daily Discussions in the Industry (Part 2)



Make sure you listen to Part 1

Join the Crew host Corey Moss, Katye McGregor Bennett, JoAnn Arcenal and guest Crew member Gabe Moronta (Zoom Video Communications) as they welcome their guests:

Nic Milani – Director, Commercial Product Marketing at Crestron
Megan Dee Durocher – AV/IT Solutions Architect at University of Southern California
Brandy Alvarado – Marketing & Business Development Manager at rp Visual Solutions

This part two discussion continues with conversation about AV, and the following:

Big Data Analytics – discussion led by Megan
Marketing – discussion led by Brandy
Security – led by Nic

All to go along with convergence, integration, experience and engagement.

…and some of the fun “what did you bring to the table” conversation The AV Life is known for. 

You sat back and plugged in for Part 1, keep listening to this Part 2 conversation – and of course continue to live…

The AV Life.


Episode 89: AV, and the Daily Discussions in the Industry (Part 1)



Join the Crew host Corey Moss, Katye McGregor Bennett, JoAnn Arcenal and guest Crew member Gabe Moronta (Zoom Video Communications) as they welcome their guests:

Nic Milani – Director, Commercial Product Marketing at Crestron
Megan Dee Durocher – AV/IT Solutions Architect at University of Southern California
Brandy Alvarado – Marketing & Business Development Manager at rp Visual Solutions

First – yes Katye is back (we know you missed her)! After an announcement about Zoomtopia which takes place in October, this part one discussion takes off with conversation about AV, and the following:

Cloud – discussion led by Nic
UX – discussion led by Megan
Digital signage led by Brandy

All to go along with convergence, integration, experience and engagement.

Tune in for this insightful discussion brought by these AV industry guests and the Crew.


Episode 86: Meet More of the AV Women of the AVIXA Women’s Council Groups – Including Canada!



Join the Crew host Corey Moss, Michelle Loret, Steve Picanza, Kaleo Lee and guest Crew members Brandy Alvarado, Dayna Baymann as they welcome their guests:

Mary Cook – Project Consultant at The Sextant Group
Christina Cruzeiro – Business Development Manager at Stampede Presentation Products
Cristina Lucas – Product & Marketing at Genesis Integration, Inc.
Megan Dee Durocher – AV/IT Solutions Architect at University of Southern California
Johanna Ocampo –  Director of Marketing at SiliconCore Technology

This next AVIXA Women’s Council Groups show on ‘The AV Life’ brings back Brandy, Dayna and Mary – and introduces new voices including Christina and Cristina who are heading up a brand new group in Canada in the Toronto area!

Brandy and Dayna join the Crew for this one, and Brandy (a bit voice challenged still) brings great information to this show, showing the true leadership of the AVIXA Women’s Council Groups (along with Cory Schaeffer) across North America.

Mary is first, she appeared on the very first AVIXA Women’s Group episode of the year, and she’s heading up a group in a new state now. Christina and Cristina – our #CanadaChristinas (or #CanadaCristinas?) talk about starting up the new Toronto group. Megan, who is an AV/IT Solutions Architect along with being an expert in Big Data Analytics, is next talking about what being a part of this means to her. Johanna discusses her efforts with a new group in Northern CA, and Brandy picks up on that conversation being in Southern CA.

Brandy and Dayna talk about their groups, and Brandy brings main talking points including #MyAVTribe, get local – the need to meet more than just once a year at InfoComm, areas where people can help and more. She also talks about the impact men also have on their efforts. Dayna also adds discussion of helping in local areas with the AVIXA Women’s Council groups.

Next is discussion of the AVIXA Women’s Council Breakfast at InfoComm, the women talk about their experiences there, and Corey talks about his previous experiences at the Breakfasts along with a thought he had last year, that turned into reality this year. Michelle also gives a great take on this year’s Breakfast (and more) as well. Some special shoutouts here too.

Finally, each of the women gets to do a call-out in terms of joining up with the groups.

Sit back, plug in, and get to know these amazing women in the AV industry as we live…

The AV Life.


Episode 75: When the Creative and the Content are the Experience



Join the Crew host Corey Moss, Katye McGregor Bennett, Michelle Loret – and guest Crew member Steven Picanza as they welcome their guests:

Ed King – Co-Founder at HighStreet Collective
Vern Freedlander – President at Grace Street Media
Jennifer Hetzel – Business Development Director at Creative Realities, Inc.
Brandy Alvarado – Marketing and Business Development Manager at rp Visual Solutions

OpenEye Global’s Steve Picanza joins the Crew for this one for a conversation that he’s also the perfect fit for. You will hear why.

Corey begins talking with Jennifer as she helped bring the theme, as well as the guests to this show – she talks about Creative Realities and what they do in terms of the technology, creative and the experience. Ed talks about HighStreet being consultants and practitioners focused on the retail space, designing around the shopper’s experience. Vern talks about Grace Street Media in terms of the “marriage” of content and technology, along with strategic thinking and storytelling. Brandy talks about rp Visual Solutions and the #MoreThanAMount statement.

Next, all talk about creative and content, and Jennifer begins by talking about her and Vern being a part of the DSF Education Committee, educational programs and how they discuss content. Ed talks about the Digital Experience (DX) Forum at DSE, focused discussion from the forum about the CMO being the new client and talking to the CMO in their language. Steve, with his marketing and brand experience picks up on the discussion talking about a proactive approach and how it relates to digital signage perspective and design. He also talks about omnichannel. Vern talks about how the CMO has taken over and how many will need to market to them – with brand, technology, and content. Brandy talks about being directly in touch with the CMO to discuss architectural solutions, also discussing optimization, unique solutions and “painting the bigger picture.” 

Corey then talks with Jennifer about Creative Realities being a digital signage solutions integrator, and ways that they differ in terms of their business. The others pick up here too, further defining experience as well. Katye and Steve also talk about metrics. Vern also discusses implementation strategy.

After the break (yes, what did everyone bring to the show…), all get on with direct focus to the title theme – an excellent, must hear discussion brought by all.

Finally, all talk about the Digital Signage Federation (DSF) some being members and/or educators.

We hope you’ve enjoyed our two months of digital signage and DSE 2018 coverage – sit back, plug in (enjoy some good laughs too) and join the Crew as we live…

The AV Life.


Episode 74: Time, Technology and Data – Factoring the Future of AV (Part 2)



Make sure you listen to Part One!

This episode is sponsored by Holonyne

Join the Crew Corey Moss, Katye McGregor Bennett, Michelle Loret, (new member) Brittney Lanni, and guest host Jon 9 – CEO at Holonyne Corporation and Executive Director of VIRTULARIUM as they welcome their guests:

Rich Ventura – Vice President of Strategy at NEC Display Solutions
Randy Pagnan  – President at rp Visual Solutions (on call-in)
Brandy Alvarado – Marketing and Business Development Manager at rp Visual Solutions
Cynthia Austwick – Account Manager at Green Hippo Media Technologies, Inc.

Jon picks up the conversation with Randy and Brandy and talks about something that rp Visual Solutions displayed at the Digital Signage Expo (DSE) which Jon created the content for, and Brandy details and highlights it. Randy talks about platform and growing up in an age of information, this to go with processing data, the control room space, video walls and current enhanced data visualization capabilities. Rich also talks about the statement of content being king, referring here to data being the new currency – driving sales, delivering ROI and more, along with looking “beyond the screen.” Randy talks further about data and visualization, and Jon also puts a new spin on the content statement. Rich further expands on the data discussion here, to go along with privacy.

Jon then refers to “the attention economy” and how technology is evolving faster than society and culture has evolved to deal with it. Brittney expands on this, also talking about data, tools, visualization, time – and customer experience. Rich talks about Kroeger grocery stores (who were nominated for an APEX award at the DSE) compared to other grocery chains in terms of how they use sensors, data, content and more to drive the experience.

Finally, Jon gives a list of six emerging technologies, and asks each person to comment if these technologies are playing a role in their work and personal life. Listen to these excellent responses, which also follow along with the show’s theme.

Sit back, plug in and we hope you enjoy this look at time, technology, data – factoring the future of AV as we live…

The AV Life.


Episode 74: Time, Technology and Data – Factoring the Future of AV (Part 1)



This episode is sponsored by Holonyne

Join the Crew Corey Moss, Katye McGregor Bennett, Michelle Loret, (new member) Brittney Lanni, and guest host Jon 9 – CEO at Holonyne Corporation and Executive Director of VIRTULARIUM as they welcome their guests:

Rich Ventura – Vice President of Strategy at NEC Display Solutions
Randy Pagnan  – President at rp Visual Solutions (on call-in)
Brandy Alvarado – Marketing and Business Development Manager at rp Visual Solutions
Cynthia Austwick – Account Manager at Green Hippo Media Technologies, Inc.

It’s the return of Jon 9 (who first appeared in VIRTULARIUM – ‘The AV Life’ Episode 39), and in a big way as he guest hosts this show which he also co-produced. After the usual show opener Jon takes the host seat, introduces the guests and begins by posing three statements to the guests (and the Crew) concerning time.

Rich talks about looking at what we’re trying to accomplish while delivering value, going “beyond the screen” and focusing on change over time. Brandy talks about marketing perspective and how time is crucial in terms of grabbing attention with the message and marketing strategy. Cynthia gives her thoughts on the subject talking about how the creative process is shifting in terms of time and expectations. Jon asks Randy about manufacturing physical things (as opposed to digital), and Randy talks about the cost actually being time, where the client many times “wants it now” and how that adds certain pressures.

Katye talks about demands on time and expectations, and how focus and communications can be affected, also relating to social media. Brittney talks about production/content creation time, to go along with human processing time concerning communications – and Jon also asks Brittney about her work being affected by social media technologies. Corey talks about being in two worlds of AV – the sales world (in the past) as well as the media world, time and some of the challenges that have gone with them. Then Michelle gives her take on time in relation to expectation and “perfection.”

Jon then brings up the topic of technology platform and the approach, along with the rate of technological change, how it relates to time. Rich talks about big data analytics, retail, DOOH, as well top technologies that retailers will be utilizing. He discusses time and optimization – and also talks about what to look forward to in terms of technology, personalization and engagement by 2020 (no matter the market). Jon asks Cynthia to talk about Green Hippo’s new generation of Hippotizer media server technology and how it relates to being more of a platform in a box. Cynthia also talks about interpreting data. Jon then asks Cynthia to talk about working with 3D models and virtual mapping on to them, she also talks about real-time content manipulation.

Sit back, plug in and enjoy Part One.


Episode 70: Time to Power Up Women Across the AV Industry and Continue to Grow the AVIXA Women’s Council Groups



Join the Crew host Corey Moss, Katye McGregor Bennett, Michelle Loret and Lauren Larson as they welcome their guests (with the regional groups they head up):

Brandy Alvarado – rp Visual Solutions (Southern California), Cory Schaeffer – QSC (Southern California), Christy Ricketts – Contemporary Research (Dallas with Lauren), Gina Sansivero – FSR, Inc. (New York City), Erica Carroll – Atlona (Atlanta), Debbie Williamson – Tempest Technologies (Seattle), Penny Sitler – Draper, Inc. (Chair of the AVIXA Women’s Council – who joined in progress).

After each of the guests introduce themselves (and the women who are Crew members do too), Brandy starts the show by talking about AVIXA Women and the groups across the country. Cory talks about how she would like to continue to see more groups form across the country, and see more women in tech positions in the industry. Erica talks about being a qualified woman in tech in the industry, and having to prove herself at times (an old story already).

Lauren talks about a recent event that took place in Dallas where Christy was the speaker for the evening. Christy talks about the AV community there as well as the group’s foundation, along with two of the women in the group – one who just passed her CTS and another who has a CTS-D. She also talked about one of the men who attended (and supports their efforts), and the others talk about this too.

Katye discusses how women should present themselves professionally, on LinkedIn especially, Cory and Christy also talk about updating professional profiles. Christy also talks about the Career Empowerment Alliances. Gina talks about helping to start up the Boston group, along with what’s taking place in the New York area (and an event that is planned). Penny talks about all of the women who are involved and how proud she is of their efforts, as well as her role as the Chair of the Council. Debbie talks about the group in Seattle and an event that took place with women in different industry roles attending.

Cory gives a call to action about the AVIXA 2018 Women in AV Award. Erica also gives the group a great statement, Christy and Brandy discuss it too – and Penny talks about the importance of getting credentials. Michelle, Lauren and Katye end the show with “the real deal.” 

Sit back, plug in, and enjoy this episode of The AV Life.