Tag Archives: Inc.

Episode 75: When the Creative and the Content are the Experience



Join the Crew host Corey Moss, Katye McGregor Bennett, Michelle Loret – and guest Crew member Steven Picanza as they welcome their guests:

Ed King – Co-Founder at HighStreet Collective
Vern Freedlander – President at Grace Street Media
Jennifer Hetzel – Business Development Director at Creative Realities, Inc.
Brandy Alvarado – Marketing and Business Development Manager at rp Visual Solutions

OpenEye Global’s Steve Picanza joins the Crew for this one for a conversation that he’s also the perfect fit for. You will hear why.

Corey begins talking with Jennifer as she helped bring the theme, as well as the guests to this show – she talks about Creative Realities and what they do in terms of the technology, creative and the experience. Ed talks about HighStreet being consultants and practitioners focused on the retail space, designing around the shopper’s experience. Vern talks about Grace Street Media in terms of the “marriage” of content and technology, along with strategic thinking and storytelling. Brandy talks about rp Visual Solutions and the #MoreThanAMount statement.

Next, all talk about creative and content, and Jennifer begins by talking about her and Vern being a part of the DSF Education Committee, educational programs and how they discuss content. Ed talks about the Digital Experience (DX) Forum at DSE, focused discussion from the forum about the CMO being the new client and talking to the CMO in their language. Steve, with his marketing and brand experience picks up on the discussion talking about a proactive approach and how it relates to digital signage perspective and design. He also talks about omnichannel. Vern talks about how the CMO has taken over and how many will need to market to them – with brand, technology, and content. Brandy talks about being directly in touch with the CMO to discuss architectural solutions, also discussing optimization, unique solutions and “painting the bigger picture.” 

Corey then talks with Jennifer about Creative Realities being a digital signage solutions integrator, and ways that they differ in terms of their business. The others pick up here too, further defining experience as well. Katye and Steve also talk about metrics. Vern also discusses implementation strategy.

After the break (yes, what did everyone bring to the show…), all get on with direct focus to the title theme – an excellent, must hear discussion brought by all.

Finally, all talk about the Digital Signage Federation (DSF) some being members and/or educators.

We hope you’ve enjoyed our two months of digital signage and DSE 2018 coverage – sit back, plug in (enjoy some good laughs too) and join the Crew as we live…

The AV Life.


Episode 59: Holiday Party Edition II – Bringing a Year of AV Cheer (Part 1)



(See episode with pictures on convergentav.net)

Join co-hosts Corey Moss, Katye McGregor Bennett, Megan Powers and George (Santa) Fournier as they welcome their guests for the second annual holiday episode on The AV Life.

The guests joined in four separate groups, here in Part 1 you’ll hear those in groups one and two.

In group one we have:
Randy Pagnan – President/Owner, and Brandy Alvarado – Marketing and Business Development Manager at rp Visual Solutions 
Penny Sitler – Marketing Manager at Draper, Inc.
Adrian Doughty – National Sales Manager at Nureva
Apryl Lamberti – Director of Business Development – Hospitality at Almo Professional A/V

Corey hosts the first group as Adrian Doughty begins by talking about some of the big things taking place with Nureva, Randy and Brandy (who were re-named for the show) talk about the business as well as a recent big project, Apryl Lamberti discusses a number of things happening in Almo Professional A/V’s Hospitality Division, and Penny Sitler talks about some of the big occurrences for Draper, from the rebrand to the launch of their new website. An “unplanned guest” joins in, and the group gets to answer a trivia question about a company that has been in the industry for a very long time.

Group two brought us two InfoComm 2017 Award Winners, 4 CTS-Duals, and a woman who flies drones professionally and may have qualified as a wiring nightmare.

Bill Nattress (CTS-D, CTS-I) – Director of Channel Strategy – Paging at Biamp Systems  (CTS Holder of the Year)
James Maltese (CTS-D, CTS-I) – President at Audio Visual Resources  (Educator of the Year)
Paul Zielie (CTS-D, CTS-I) – Manager, Enterprise Solutions at Harman Professional
Jake Corlett (CTS-D, CTS-I) – Regional Manager – North Central at Biamp Systems 
Christina Engh – COO at UAS Solutions Group

Katye takes over hosting group two (after keeping her dog Jackson from grabbing her antlers) talking with all about how they are, what they’re doing and why Christina is dressed the way she is. Last year’s ugly sweater winner Jake Corlett decided to let someone else win this year. Paul talks about what he had to leave to join all on the show, James might be looking to go for the contest wins, and brings a very good AV and data conversation to the show. Bill discusses how he’s winding down for the year, and talks wine and music too. A true AV and drones trivia question for this group, listen in.

Sit back, plug in, and enjoy Part 1 of The AV Life holiday show!