Tag Archives: OpenEye Global

Episode 75: When the Creative and the Content are the Experience



Join the Crew host Corey Moss, Katye McGregor Bennett, Michelle Loret – and guest Crew member Steven Picanza as they welcome their guests:

Ed King – Co-Founder at HighStreet Collective
Vern Freedlander – President at Grace Street Media
Jennifer Hetzel – Business Development Director at Creative Realities, Inc.
Brandy Alvarado – Marketing and Business Development Manager at rp Visual Solutions

OpenEye Global’s Steve Picanza joins the Crew for this one for a conversation that he’s also the perfect fit for. You will hear why.

Corey begins talking with Jennifer as she helped bring the theme, as well as the guests to this show – she talks about Creative Realities and what they do in terms of the technology, creative and the experience. Ed talks about HighStreet being consultants and practitioners focused on the retail space, designing around the shopper’s experience. Vern talks about Grace Street Media in terms of the “marriage” of content and technology, along with strategic thinking and storytelling. Brandy talks about rp Visual Solutions and the #MoreThanAMount statement.

Next, all talk about creative and content, and Jennifer begins by talking about her and Vern being a part of the DSF Education Committee, educational programs and how they discuss content. Ed talks about the Digital Experience (DX) Forum at DSE, focused discussion from the forum about the CMO being the new client and talking to the CMO in their language. Steve, with his marketing and brand experience picks up on the discussion talking about a proactive approach and how it relates to digital signage perspective and design. He also talks about omnichannel. Vern talks about how the CMO has taken over and how many will need to market to them – with brand, technology, and content. Brandy talks about being directly in touch with the CMO to discuss architectural solutions, also discussing optimization, unique solutions and “painting the bigger picture.” 

Corey then talks with Jennifer about Creative Realities being a digital signage solutions integrator, and ways that they differ in terms of their business. The others pick up here too, further defining experience as well. Katye and Steve also talk about metrics. Vern also discusses implementation strategy.

After the break (yes, what did everyone bring to the show…), all get on with direct focus to the title theme – an excellent, must hear discussion brought by all.

Finally, all talk about the Digital Signage Federation (DSF) some being members and/or educators.

We hope you’ve enjoyed our two months of digital signage and DSE 2018 coverage – sit back, plug in (enjoy some good laughs too) and join the Crew as we live…

The AV Life.


Episode 72: The Epic Creative Digital Signage Hustle – Solutions, Brands and Mascots at DSE 2018



Join the Crew host Corey Moss, Katye McGregor Bennett and Michelle Loret as they welcome their guests:

Stephanie Gutnik – Vice President, Business Development at Broadsign
Brian McClimans – VP Sales, North America and APAC at Peerless-AV
Grant Wylie – Sr. Product Manager, LED Signage Solutions at NEC Display Solutions
Steven Picanza – CMO at OpenEye Global
David Anderson – President at Mimo Monitors
Kristin Roubie – Channel Sales Manager, Interactive Solutions at Elo

The Digital Signage Expo is next week and the anticipation flows through this show as the guests bring their “A game” to talk about their company, solutions and what the DSE is all about. Stephanie Gutnik, newly elected to the Digital Signage Federation Board of Directors also gives an overview of being on the Board (Brian McClimans is the DSF Treasurer). A few special shout-outs on this show, and a mention of the Women of DS as well.

Steve Picanza, who is ‘The Creative Hustler,’ talks all about OpenEye Global’s mascot Pyxel (check out the hat), and he became the influence for the next segment as each of the other guests got a chance to develop their own brand message – or should we say “hustle it.”

Note: A big thanks to Brian McClimans for contributing “the word” of the show – which also gave us the defining hashtag #EpicDSE.

Sit back, plug in and listen to these digital signage industry experts talk about DSE, the solutions and more as we live…

The AV Life.


Episode 53: Digital Signage, NYDSW and Some Coffee with the Controversy



Join the Crew host Corey Moss, Alan Brawn, Jonathan Brawn, Justin Rexing and Megan Powers as the welcome their guests:

Rich Ventura –  Vice President of Strategy at NEC Display Solutions of America, Inc. and Chairman of the Board of Directors for the Digital Signage Federation (DSF)

Stephanie Gutnik – Director of Business Development at BroadSign

Bryan Meszaros – CEO at OpenEye Global (on a call-in)

This episode is dedicated to one of the great weeks of the year in the digital signage industry – New York Digital Signage Week (NYDSW). Rich and Stephanie join the Crew to talk about the week and what to look forward to, along with other digital signage related discussion.

Sit back, plug in, enjoy a discussion with two well-known executives in the digital signage industry and live…

The AV Life.