Tag Archives: QSC

Episode 130 (Pt 1): The Creative, The Smart, and the Mic Drop



This episode is sponsored by: TierPM

Join the Crew host Maura Quinn, Corey Moss, Tim Van Woeart and Jen Gertz as they welcome their guests:

Cory Schaffer – Director, Strategic Industry Relations at QSC
Danielle Karr – Architect and Designer Program Manager at Control 4
Michelle Loret – Senior Account Executive at Utelogy
Erick Parra – Client Relationship Manager at TierPM

The banter begins, then Maura introduces her guests. After introductions, along with some Control 4 talk (and a shameless podcast plug), Erick is given an assignment on the podcast (beside his own job ) – you can check out @ErickJParra to see if he succeeded.

Maura, who created and hosts this episode, asks all on the podcast the following:

Bringing creativity to the forefront. Not all of us have creativity in our job descriptions but we all work in an industry of the arts. What are some ways you work creatively or creative strategies you use at work that differ from the way your job is typically structured?

All answer talking about forms of creative in their daily lives, also discussing social media as a creative part. Wait till you hear about one of the things that Cory does (Corey talks about writing a profile article about her a few years back including this). One question – is Michelle’s brand of creativity widely acceptable? Then there’s the proper way to cut a bagel, workout routines, improv and the new “AV”. Yep, you have to hear this one.

What smart technology has your place of work implemented in the office (if any)? What smart technology have you implemented in your home or day to day life (wherever that may occur/if any)? Has it been an improvement or is it a nice to have?

Ah, for the love of Alexa. Cory starts out talking about Alexa and the meaning of life. Of course Danielle is here to talk about Alexa, control and the smart home – she talks about the benefits, as well as how you can have some fun with a smart home with unsuspecting guests. And there just may be something happening in the near future where Danielle (or a voice that sounds just like her) will be helping you out with all of your Alexa issues. Tim talks about getting his first “hit” of IoT devices.

Michelle talks about the “Siri Conspiracy” – something to do with voice command and the Bayou. Then she brings up stories of caller ID to go with this discussion of voice bias. Danielle helps to set the record straight with some serious (authorized) plugs of Control 4. Jen talks about her like of smart technology, yet she doesn’t get it (Danielle to the rescue here too!). Then there’s that Apple Watch, and her dislike for Siri. So, she’ll be hosting a show soon too. Erick got totally frustrated installing his smart home system, bringing up the new “AV”, and Danielle develops a brand new creative idea for this (bingo!).

As for that mic drop…

Some karaoke talk in this episode as Cory brings up that thing that Corey really likes to do, and the group runs with the conversation from there. Some reveal karaoke go-to groups and songs, and in fact, one or two showed their stuff on this episode – what did they sing?

And who gets to wear those socks?

Stay tuned for this one.

Sit back, plug in, and join us on this open mic podcast as we live…

The AV Life.

Part 2, The Firing Range (something about pigs, brains and ethics) coming next week.


Episode 67: The ISE 2018 Executive Interviews – Dave Labuskes, Julian Phillips, Rich Ventura and Cory Schaeffer



Crew member Michelle Loret spent the week at ISE 2018 and conducted product discussions with exhibitors – along with one-on-one interviews with certain industry executives:

Dave Labuskes, Chief Executive Officer at AVIXA – Michelle sits down with Dave Labuskes who has come to ISE for the first time with the newly rebranded industry organization, they begin by talking with about this, as well as the “user experience.”  They discuss what people will be able to look forward to attending InfoComm 2018 in Las Vegas this June – Dave talks about creation of content, as well as TIDE which will be taking place again at the show. They also talk about some exhibitor statistics, as well as how the shows are the epicenter of the industry. Dave also discusses the commitment to audio visual and bringing value over all of the verticals, as well as a focused discussion on digital signage. And of course, creating the integrated experience with audio visual technology.

Julian Phillips, Executive Vice President at Whitlock and Chairman of the Board of Directors, AVIXA – Michelle gets together with one of the AV industry’s leaders and top influencers Julian Phillips, who along with his executive role at global video collaboration company Whitlock, is the new (and first) Chairman of the Board of Directors, AVIXA. Michelle begins by asking Julian about his being at ISE, and he also details the European market in this conversation, including discussion of economies of scale. Next is a global discussion as Julian talks about the Global Presence Alliance (GPA), from its creation to bulding the global footprint along with the catalog of services, 24 x 7 multilingual service desk, manufacturing partners and the customers. He also talks about their sharing economy including development of relationships, knowledge base and new ideas. Julian then discusses his becoming the Chairman of the Board of Directors, AVIXA, and also talks about the organization, community and data analytics, including market research conducted by AVIXA. Michelle and Julian close with discussion of the industry organization’s name change along with the necessity of accessing analyst information.

Richard Ventura, Vice President of Strategy at NEC Display Solutions and Chairman of the Digital Signage Federation (DSF) – Michelle sits down with Rich Ventura an industry leader in display and digital signage solutions, who is Vice President of Strategy at NEC Display Solutions as well as Chairman of the Board of Directors for the Digital Signage Federation.  Rich begins by talking about the acquisition of S[quadrat], and the Best Large Booth win at the show along with what took place in the booth. Rich also talked about some of NEC’s products showcased as well as their partnerships, and their strategy with Raspberry Pi and OPS architecture (and next SDM). Michelle then asks Rich about what to look forward to at the next shows – the Digital Signage Expo (DSE) and InfoComm, and Rich adds some discussion of the London Showcase, and also discusses the New York Showcase (now in its 25th year) in depth. He talks about a great focus on verticalization, and NEC helping integrators to put together the proper solutions. He discusses how the NEC executive teams work together at the trade shows – NEC Display Solutions of America and NEC Display Solutions Europe. He also talks about meeting with Dave Labuskes as well discussing education, analytics, AVIXA and DSF the organizations, and more. Rich closes talking about integrators going for the right opportunities.

Cory Schaeffer, Director, Systems Solutions Global Enterprise Accounts at QSC – Michelle catches up with Cory, one of the AV industry’s most prominent leaders as well as a leader of the AVIXA Women’s Council at ISE 2018 to talk about QSC the company and the culture, along with her role. Cory also talks about the large number of women at the company, and QSC “50 and Forward.” Michelle discusses the AVIXA Women’s Council and events with Cory (Michelle is a part of the Houston division, Cory heads up the Southern California division with rp Visual Solutions’ Brandy Alvarado), as well as how Cory has been a pioneer of the AVIXA Women’s efforts.

The order of discussion – Dave Labuskes, Julian Phillips (14:02), Cory Schaeffer (34:15) and Rich Ventura (44:00).

Sit back, plug in, and join Michelle and her executive guests as they live…

The AV Life. 


Episode 64: Getting Together to Talk on the Road to AV Utopia – ISE 2018 (Part 2)



Make sure you listen to Part 1!

Join the Crew host Corey Moss, Katye McGregor Bennett, Alan Brawn, Jonathan Brawn, Michelle Loret and guest Crew member Paul Zielie as they welcome their guests:

Brady Bruce – Chief Marketing Office at InFocus
Joseph Chordas – Vice President, North American Sales and Marketing at ZeeVee
David Schweer – Director Product Marketing at Prysm
Greg Mattson – Control Product Manager at QSC

We begin the conversation talking beers, and each of the Crew and guests tell what they’ve brought to this one – beginning with The AV Life craft beermeisters the Brawns of course. The exhibitor discussion begins with Brady Bruce talking about the just announced Jupiter PixelNet 2.0 distributed display wall system (update to the award-winning Jupiter PixelNet solution), as well as talking about major announcements concerning projectors, Mondopad and ConX Cloud. Joe Chordas talks about ZeeVee, a manufacturer that has gained prominence in the industry in AV over IP, hiring on a new marketing executive, along with the company celebrating their 10th year bringing their AVoIP solution. Joe also talks about being one of the founding members of the SDVoE Alliance, and looking forward to discussing the Alliance it at ISE. Michelle talks about ZeeVee, and Alan talks about expanding communication paths and the experience, along with getting on board with AVoIP. Joe joins in too, Jonathan and Brady cap off this discussion. 

Greg Mattson talks about QSC Q-SYS Core DSPs and control, the sub-segment of the company which he is responsible for, along with discussing adopting more IT standards and adapting, as is continuous conversation in the industry. Michelle then challenges Greg with a question, which then turns into a very good and insightful conversation about real-time OS, dedicated hardware, networks, and more with Paul, Greg, Michelle and Brady. Listen in to this one. 

David Schweer then discusses visual collaboration at Prysm, their software platform and moving away from proprietary hardware along with supporting other’s interactive display hardware. He also talks about IT being driven by end users, bring your own device and not being a “closed shop.”

There’s ISE discussion brought by the guests of course – Brady talks about what to look for with Canvas, MondoPad and Catalyst (and some major projector discussion too), followed by Joe Chordas discussing new ZeeVee AV distribution products, along wth solutions for medical, David Schweer talks about solutions as well as sessions that Prysm will be participating in (two that he is doing – one about “the meeting”), and Greg talks about booth tours and presentations, he will be doing those on control offerings – followed by a final tech conversation about Python, Lua and JavaScript. and a closing thought from Alan Brawn. 

And beer talk? Of course, we’re headed for Amsterdam!

We hope you enjoy this AV/IT journey to the industry’s biggest show of the year – sit back, plug in, and get on board while we live…

The AV Life.