Tag Archives: Steven Picanza

Episode 93: Welcome to the Mind Shift



Join the Crew host Michelle Loret, Corey Moss, Steven Picanza and JoAnn Arcenal as they welcome their guests:

Chris Fitzsimmons – Product Manager at Biamp Systems
Jimmy Vaughn – UC Technical Product Manager at Crestron
Chad Wiggins – Senior Director Networked Audio Systems at Shure Incorporated
Bill Cherne – Director of Field Engineering at Sonic Foundry Inc.
Derrick Kelly – National Director of Technical Service Operations at Whitlock

Many types of discussions occur in the audio visual industry – including in-company and client meetings, panels and networking conversations at trade shows, and social media interactions. Over the last few years the AV industry has seen changes and enhancements in technology innovation, approaches and implementation like never before, to go along with these daily discussions.

On this episode, we’ve invited five guests from well-known companies to talk about the industry based on these questions:

What is it that you do? Each guest gives a short “elevator pitch” on what it is exactly.

Has the term audio visual finally reached its shelf life? If yes, and you were asked to provide a new term (or statement) to replace it, what would it be? If no, why (and how) do you still consider the term as a descriptor to be relevant? 

– Chris Neto (@chris_neto) proposed a question for the Sunday Twitter #AVintheAM conversation on 8/5: Do you consider the AV industry to be more reactive or proactive towards trends and tech? Do we wait for new ideas to come from other sectors? Do customers request them? Do we now wait for the Consumer side to deliver acceptance (I.e. Voice)?

Do you believe the industry overall (manufacturers, consultants, integrators) is properly focused on the numerous stakeholders in enterprise and higher ed organizations, including C-levels and tech managers – or still for the most part the facilities manager?

Sit back, plug in, listen to the guests and Crew discuss the questions and topic as we live…

The AV Life.


Episode 88: 9 – Creativity, Content, Videowalls… VIRTULARIUM



Join the Crew host Corey Moss, Michelle Loret, Alan Brawn, Jonathan Brawn, Steve Picanza and JoAnn Arcenal as they welcome their guest:

Jon 9 – CEO at Holonyne and Techno-Shaman at VIRTULARIUM

On June 21, Jon 9 and his team opened the doors to the public for the first time to experience the future of digital art and entertainment – the VIRTULARIUM VIDEOWALL Gallery.

On this extended episode, in the first half you’ll hear Jon and the Crew talk about the VIDEOWALL Gallery, WALLSITE,* “Gabriel 2..0..2..5” videowall movie, along with creative, digital content and the growth of the videowall market.

In the second half, after a brand new segment brought by Steve Picanza (JoAnn gets in on this too), and the return of the Tier PM ‘Hot Jobs’ (AV and IT), Jon takes over the host seat and asks each of the Crew members a (surprise) technology question – starting with a futuristic one for Jonathan. Jon brings visual harmonics discussion in his conversation with Alan, and talks technology and branding with Steve. Corey gets a different kind of question, where he talks about Jon as the Techno-Shaman of the industry.

At the end of the show, Alan, Jonathan (well, he tries) and JoAnn team up to bring ‘The Final Word.’

Sit back, plug in, and listen to the creative videowall technology mastermind behind VIRTULARIUM as we live…

The AV Life.

* WALLSITE – post-digital experiential media delivery system – a 9th generation videowall platform that includes integration of new technologies emerging in the digital space including AI, VR/AR/MR, Deep Learning, Big Data, IoT and more. WALLSITE is available as a service offering through HOLONYNE.


Episode 86: Meet More of the AV Women of the AVIXA Women’s Council Groups – Including Canada!



Join the Crew host Corey Moss, Michelle Loret, Steve Picanza, Kaleo Lee and guest Crew members Brandy Alvarado, Dayna Baymann as they welcome their guests:

Mary Cook – Project Consultant at The Sextant Group
Christina Cruzeiro – Business Development Manager at Stampede Presentation Products
Cristina Lucas – Product & Marketing at Genesis Integration, Inc.
Megan Dee Durocher – AV/IT Solutions Architect at University of Southern California
Johanna Ocampo –  Director of Marketing at SiliconCore Technology

This next AVIXA Women’s Council Groups show on ‘The AV Life’ brings back Brandy, Dayna and Mary – and introduces new voices including Christina and Cristina who are heading up a brand new group in Canada in the Toronto area!

Brandy and Dayna join the Crew for this one, and Brandy (a bit voice challenged still) brings great information to this show, showing the true leadership of the AVIXA Women’s Council Groups (along with Cory Schaeffer) across North America.

Mary is first, she appeared on the very first AVIXA Women’s Group episode of the year, and she’s heading up a group in a new state now. Christina and Cristina – our #CanadaChristinas (or #CanadaCristinas?) talk about starting up the new Toronto group. Megan, who is an AV/IT Solutions Architect along with being an expert in Big Data Analytics, is next talking about what being a part of this means to her. Johanna discusses her efforts with a new group in Northern CA, and Brandy picks up on that conversation being in Southern CA.

Brandy and Dayna talk about their groups, and Brandy brings main talking points including #MyAVTribe, get local – the need to meet more than just once a year at InfoComm, areas where people can help and more. She also talks about the impact men also have on their efforts. Dayna also adds discussion of helping in local areas with the AVIXA Women’s Council groups.

Next is discussion of the AVIXA Women’s Council Breakfast at InfoComm, the women talk about their experiences there, and Corey talks about his previous experiences at the Breakfasts along with a thought he had last year, that turned into reality this year. Michelle also gives a great take on this year’s Breakfast (and more) as well. Some special shoutouts here too.

Finally, each of the women gets to do a call-out in terms of joining up with the groups.

Sit back, plug in, and get to know these amazing women in the AV industry as we live…

The AV Life.


Episode 82: We’ve Got the Power on the Road to InfoComm 2018 – The Exhibitors (2)



Join the Crew host Corey Moss, Katye McGregor Bennett, Michelle Loret and Steven Picanza as they welcome their guests:

Richard Ventura – Vice President of Strategic Management at NEC Display Solutions
Brian McClimans – VP Sales, North America and APAC at Peerless-AV
Laura Padilla – Head of BD and Channel at Zoom Video Communications
Dana Corey – GM & VP of Sales at Avocor
Pippa Edelen – Director of WW Marketing – Communications at Avocor
Rob Lipps – EVP Worldwide Sales & Marketing at Sonic Foundry Inc. – Mediasite
Adrian Doughty – National Sales Manager at Nureva
David Kung – Vice President, Product Strategy at Oblong Industries Inc.
James Fife – Consultant Extension, Global at rp Visual Solutions

So, on InfoComm exhibitor Episode 81 we had AV Life, and Bacon Life. On this episode, along with AV Life we get Bourbon Life – yet on the previous episode there was talk of bourbon too.

So, if you add 1 and 1, you’ll get 2 episodes of The AV Life that give you 3 AV favorites: bacon, bourbon — and great exhibitors.

Call it the #NewAVMath.

Listen as all of the guests on this show talk about what their companies will be doing at InfoComm 2018.

Laura kicks things off on this one, followed by Dana and Pippa and the others (after an initial check on the ‘Bourbon Room’). There are periodic checks on the Room during the show, specifically to find out exactly what two close industry friends are doing in there.

Will there be any “scoop drops” (again, the Katye McGregor Bennett kind) on this one? Maybe? OK, so we really need to develop that bacon concept from Episode 81.

At the end of the show, the guests play the “lightening round” – make sure to stick around to check it out.

There’s mention of InfoComm Karaoke, and what will Rich and Brian be singing? Right – heaven help us.

That’s all! Sit back, plug in and we’ll see you at InfoComm 2018 where you’ll be sure to get a shot of…

The AV Life.


Episode 80: Talking AV – or not – in the PM (Part 2)



Make sure you listen to Part 1

Join the Crew host Corey Moss, Katye McGregor Bennett, Michelle Loret and Steve Picanza as they welcome their guests:

Chris Neto – Business Development Manager – Consultant Liaison at Barco
Mike Shinn – Director of Global Managed Services at Verrex
Malissa Dillman – Market Development Manager at Starin Marketing
Kaleo Lee – VP of Business Development at The Audio Visual Company (AVCO) of Hawaii
Luke Jordan – Account Manager at Electro Acoustics
Gabe Moronta – Technical AV Project Manager at Zoom

Part 2 – it’s time to bring the questions, or the knowledge, or we’re not 100% sure… but we do know that whatever it is, Chris will start it up like he does on Sundays with the #AVintheAM Twitter chat. 

The first question is business related and deals with risk and the integrator. Mike starts it off with a perspective about taking a risk only after something occurs. Kaleo is next – though Corey mistook what he did as wanting to participate, which leads to discussion of huddle rooms and jumping out of planes. Yes, this is The AV Life…

Luke then disses Chris (which leads to a repeat of the #AVCrush), though he does praise  Chris’s after that, and mentions the community that’s involved and how they respond in the conversation, along with conversations that continue into the next day. Steve talks about Twitter chats that he used to participate in, and the networking that takes place as a result. Then there’s the call for InfoComm on social media. 

Corey introduces a discussion about AVaaS and hardware, and Michelle picks up on this and talks about “starting at the room” and what can be done for the customer, along with AV sales people’s approaches. Luke continues here talking about a recent conversation with a client and certain tech that the customer wanted, extending this past the usual “box” discussion. Gabe talks about how people are afraid to challenge a customer’s choice for technology that they’ve seen or heard about if it’s a potential incorrect fit, along with how this leads to building partnership with the client. This in itself leads to challenging discussion among those on the show. 

Steve talks about how people should ask about a business case for the technology. Luke follows up with a discussion that leads to conversation of is a client a right client for your business, along with value for the business. Katye talks about time as a factor that’s also involved as a major part of the commitment to the client. There’s also discussion of evaluation of the opportunity and the client, and Katye puts a cap on this conversation. Mike even comes up with a new show that must be done in the evening.

Chris wraps things up, also talking about a milestone for the hashtag – and then Katye really wraps it (thank you Katye)…

Sit back, plug in (again), we hope you enjoy this two part podcast about the dynamite Sunday Twitter chat #AVintheAM – and you also enjoy living…

The AV Life. 


Episode 80: Talking AV – or not – in the PM (Part 1)



Join the Crew host Corey Moss, Katye McGregor Bennett, Michelle Loret and Steve Picanza as they welcome their guests:

Chris Neto – Business Development Manager – Consultant Liaison at Barco
Mike Shinn – Director of Global Managed Services at Verrex
Malissa Dillman – Market Development Manager at Starin Marketing 
Kaleo Lee – VP of Business Development at The Audio Visual Company (AVCO) of Hawaii
Luke Jordan – Account Manager at Electro Acoustics
Gabe Moronta – Technical AV Project Manager at Zoom 

First, all (and especially the AV people) listening who may not be familiar with Steve Picanza will get to know our new Crew member. For those who do know him, they already know what to expect.

Corey begins with the intro of all of the guests (one shows up late) — and what exactly does Chris Neto bring to the table on this show? Would you believe cold pizza? Yep, in fact it leads to a great discussion at the beginning of the show that wasn’t AV – or AM. Wait till you hear Luke’s addition to the conversation too. 

After this, Chris talks about #AVintheAM, the Sunday morning AV Twitter chat that he created – its origin, its growth, how he develops the topic and questions for it, the mass participation and more. Then guests talk about their own #AVintheAM experiences – how they got into it and what it means to them. Luke elaborates on one of the recent Sunday discussions, one that he and Corey had a small disagreement over – which then backfires on Corey during this show.

And of course when you get a group like this together, be ready to expect the unexpected – including the #AVCrush and Millennial Twitter confusion. You just have to hear this. 

So sit back, plug in and enjoy Part 1 of this Sunday Twitter AV hashtag discussion with outstanding people in the industry!  


Episode 75: When the Creative and the Content are the Experience



Join the Crew host Corey Moss, Katye McGregor Bennett, Michelle Loret – and guest Crew member Steven Picanza as they welcome their guests:

Ed King – Co-Founder at HighStreet Collective
Vern Freedlander – President at Grace Street Media
Jennifer Hetzel – Business Development Director at Creative Realities, Inc.
Brandy Alvarado – Marketing and Business Development Manager at rp Visual Solutions

OpenEye Global’s Steve Picanza joins the Crew for this one for a conversation that he’s also the perfect fit for. You will hear why.

Corey begins talking with Jennifer as she helped bring the theme, as well as the guests to this show – she talks about Creative Realities and what they do in terms of the technology, creative and the experience. Ed talks about HighStreet being consultants and practitioners focused on the retail space, designing around the shopper’s experience. Vern talks about Grace Street Media in terms of the “marriage” of content and technology, along with strategic thinking and storytelling. Brandy talks about rp Visual Solutions and the #MoreThanAMount statement.

Next, all talk about creative and content, and Jennifer begins by talking about her and Vern being a part of the DSF Education Committee, educational programs and how they discuss content. Ed talks about the Digital Experience (DX) Forum at DSE, focused discussion from the forum about the CMO being the new client and talking to the CMO in their language. Steve, with his marketing and brand experience picks up on the discussion talking about a proactive approach and how it relates to digital signage perspective and design. He also talks about omnichannel. Vern talks about how the CMO has taken over and how many will need to market to them – with brand, technology, and content. Brandy talks about being directly in touch with the CMO to discuss architectural solutions, also discussing optimization, unique solutions and “painting the bigger picture.” 

Corey then talks with Jennifer about Creative Realities being a digital signage solutions integrator, and ways that they differ in terms of their business. The others pick up here too, further defining experience as well. Katye and Steve also talk about metrics. Vern also discusses implementation strategy.

After the break (yes, what did everyone bring to the show…), all get on with direct focus to the title theme – an excellent, must hear discussion brought by all.

Finally, all talk about the Digital Signage Federation (DSF) some being members and/or educators.

We hope you’ve enjoyed our two months of digital signage and DSE 2018 coverage – sit back, plug in (enjoy some good laughs too) and join the Crew as we live…

The AV Life.